My Pinterest rep reminded me last week about something that stuns many business leaders. “Most entrepreneurs still think Pinterest is all Gen X women getting inspiration for kitchen renovations,” she said. “But Gen Z is now our fastest-growing audience and 42% of our global user base.” I’ve been using Pinterest ads for years, yet its evolution keeps impressing me. She continued: “And here’s the difference-maker: the main reason Gen Z uses Pinterest is to find information about products and...