Let’s play a quick game. What were your last three online purchases? Now, here’s a harder question: what were your last three purchases that you made after seeing an ad? If you’re like most people, you probably had to check your credit card statement for the first question — and really struggled with the second. Maybe you couldn’t even do it. I just did this exercise myself. My last three purchases were: Replacement cleats for my Peloton shoes A book recommended by a podcast host A gift for...