IKEA’s viral baby monkey moment is a gift. And playing it well was a delicate art. You’ve likely heard about this or seen the images: a baby macaque named Punch at Ichikawa City Zoo in Japan was rejected by his mother and struggled to bond with his troop. Zookeepers gave the little guy several comfort items. He chose one: IKEA’s Djungelskog plush orangutan. Photos of the lonely monkey hugging the stuffy immediately went viral. What followed was definitely not a campaign in the traditional...