Will Your Next Customer Get Sent by an AI?


Holiday shopping is about to provide a pretty good stress test for what happens when AI becomes part of the buying decision. A new Harris Poll commissioned by Forter found that 67% of Americans plan to use AI for holiday shopping this year. Among 18-to-34-year-olds, it’s 83%! Those numbers are eye-catching, although this is vendor-sponsored research, so I wouldn’t carve anything into stone. And how about this: 43% of Americans say an AI recommendation has already led them to discover or...