Why Your Best Prospects Are Scared to Buy From You


Years ago, I had a crash while cornering on my bike that left me with a fractured arm and some nasty road rash. The physical injuries healed within weeks, but something else lingered way longer. Every time I approached a corner at speed, my body would tense up. I’d brake earlier than necessary, take wider lines, and generally ride like someone expecting disaster at every turn. The fear of crashing again was controlling my behavior long after my body had fully recovered. This is exactly what...