Get unstuck — and leap forward every day with fresh, action-oriented insights in a minute or two! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it punchy, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
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Why Your Best Prospects Are Scared to Buy From You
Published 3 days ago • 2 min read
Years ago, I had a crash while cornering on my bike that left me with a fractured arm and some nasty road rash. The physical injuries healed within weeks, but something else lingered way longer. Every time I approached a corner at speed, my body would tense up. I’d brake earlier than necessary, take wider lines, and generally ride like someone expecting disaster at every turn. The fear of crashing again was controlling my behavior long after my body had fully recovered. This is exactly what...
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