Get unstuck — and leap forward every day with fresh, action-oriented insights in a minute or two! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it punchy, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
Why Your Amazing Product Isn’t Selling (And How to Fix It Today)
The missing link between great features and great revenue I just published one of my favorite podcast episodes ever. My guest is Heather Inocencio, a product strategist who’s driven some incredible growth stories — like taking The RealReal from $100M to $400M in revenue (leading to a $1.6B IPO) and scaling Haute Look to 4M members before Nordstrom acquired it for $270M. But our conversation wasn’t about growth hacking or scaling tactics. We talked about something much more fundamental: why...
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