Get unstuck — and leap forward every day with fascinating, fun, action-oriented insights! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it focused, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
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Why We Trust “Experts” (Even When They’re Clueless)
Published about 12 hours ago • 2 min read
So many “expert” predictions lately ’bout how all these wild world events are going to play out. I guess SOMEONE will have to be right. Reminds me of a concept I’ve been thinking about for years — the Seer-Sucker Theory. First proposed by Professor J. Scott Armstrong, it states: “No matter how much evidence exists that seers do not exist, suckers will pay for the existence of seers.” This explains SO much about human buying behavior. We desperately want to believe that experts can predict the...
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