Why We Trust “Experts” (Even When They’re Clueless)


So many “expert” predictions lately ’bout how all these wild world events are going to play out. I guess SOMEONE will have to be right. Reminds me of a concept I’ve been thinking about for years — the Seer-Sucker Theory. First proposed by Professor J. Scott Armstrong, it states: “No matter how much evidence exists that seers do not exist, suckers will pay for the existence of seers.” This explains SO much about human buying behavior. We desperately want to believe that experts can predict the...