Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
Share
Why We Think Local Products Are Better
Published 2 days ago • 2 min read
Your brain decides where a product ranks before you even look at it. Over the past year, the trade war turned grocery shopping into something a little … different. A loyalty test. Here in Canada, Canadian flags started appearing beside products on store shelves. Consumers started scrutinizing labels for the country of origin. Social media filled with lists of products to buy and ones to avoid, and apps emerged to help scan and filter in the aisles. And then some oddball situations emerged....
Subscribe to keep reading
This post is free to read but only available to subscribers.