Why We Think Local Products Are Better


Your brain decides where a product ranks before you even look at it. Over the past year, the trade war turned grocery shopping into something a little … different. A loyalty test. Here in Canada, Canadian flags started appearing beside products on store shelves. Consumers started scrutinizing labels for the country of origin. Social media filled with lists of products to buy and ones to avoid, and apps emerged to help scan and filter in the aisles. And then some oddball situations emerged....