Lots of companies try to use anchoring. Very few execute it to perfection. In 1974, psychologists Daniel Kahneman and Amos Tversky published one of the most famous studies ever in behavioral economics. Participants watched a wheel spin to a random number, either 10 or 65, then estimated the percentage of African nations that were in the UN. The random number they saw HEAVILY influenced their answers. People exposed to the number 10 guessed an average of 25%. The ones exposed to a 65 guessed...