Why Star Wars Fans Are Suddenly Obsessed with Coca-Cola


How the galaxy’s most beloved franchise just made QR codes — and Coke — more fun The Force is strong and sweet with this marketing campaign. Coca-Cola just launched an experience that lets Star Wars fans create their own hologram transmissions — you know, like Princess Leia’s “Help me, Obi-Wan” message from A New Hope. All you need is a limited-edition Coke bottle featuring Luke, Vader, Grogu, or The Mandalorian, plus your smartphone camera. Scan the QR code, record yourself, and BOOM —...