The double standard between big brands and startups — and knowing when precision in claims is life or death A client asked me the other day: “Why do WE fuss over precise claims when Red Bull has never actually given anyone wings?” Fair question. The answer seems to point out a frustrating double standard. Red Bull has multimillion-dollar legal teams and decades of brand equity. When they face lawsuits over “gives you wings,” (and they have) they settle and move on. Small brands don’t get that...