Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Why Products Are Getting Ensh*ttified
Published 5 days ago • 2 min read
The fastest way to destroy a good product is to slowly make it worse to squeeze out more profit. A short video from the Norwegian Consumer Council has been circulating widely this week. It’s called “A Day in the Life of an Ensh*ttificator.” The premise is simple, and immediately relatable from a buyer perspective. A man goes to work each morning with one responsibility: making products worse. He adds advertisements to services people already pay for. He replaces human support with chatbots....
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