Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Why “Need” Now Means Something Different
Published 2 days ago • 1 min read
We use the word “need” so casually that we forget how radical its evolution has been. A few days ago I wrote about how most needs aren’t needs at all. They’re stories our minds learned to believe. And the deeper I have looked, the more striking the shift became. In I Need That, I cite a linguistic analysis of one million English-language books: Two centuries ago, “need” appeared once every ~10,000 words. Today it appears once every 2,500. If you include “needs,” it jumps to once every 1,600...
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