Great product strategy begins with the outcome you want to create. At Apple Worldwide Developers Conference (WWDC) 1997, Steve Jobs was confronted by a belligerent developer in a super-awkward moment that could have easily gone sideways. What happened next, as they say, will amaze you. The critique was pointed and public (worth a watch if you haven’t seen it), but Jobs chose NOT to argue the specifics or justify past decisions. He didn’t defend at all. Instead, he stepped back, took a couple...