The smartest brand extensions can be the ones nobody saw coming. Could be a ”me” thing, but when I think of McDonald’s, I don’t immediately visualize elite athletic performance. That’s exactly why this new move from McDonald’s New Zealand is getting attention worldwide. The company partnered with Auckland Football Club to bottle and supply leftover pickle juice from its kitchens to soccer players dealing with muscle cramps during matches and training. And strangely enough, it WORKS. Or at...