Why I Keep Springing for the Expensive Display


The difference customers pay for is often the part competitors fail to replicate. In our business, several of us use the Apple Studio Display. I’ve tried not to. (Oh my gawd, how I’ve tried…) On paper, it IS hard to justify. There are plenty of cheaper monitors that claim UHD resolution, wide color, and pro performance. So I’ve bought them. And every time, they fell wa-aaay short. The difference isn’t any single spec. It’s the accumulation of details, on a product I spend hours daily staring...