Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Why I Keep Springing for the Expensive Display
Published 2 days ago • 2 min read
The difference customers pay for is often the part competitors fail to replicate. In our business, several of us use the Apple Studio Display. I’ve tried not to. (Oh my gawd, how I’ve tried…) On paper, it IS hard to justify. There are plenty of cheaper monitors that claim UHD resolution, wide color, and pro performance. So I’ve bought them. And every time, they fell wa-aaay short. The difference isn’t any single spec. It’s the accumulation of details, on a product I spend hours daily staring...
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