A crafty marketing move is making people briefly say: “Wait… what???” Heinz and Heineken just launched one of the strangest li’l brand collaborations I’ve seen in … maybe ever. A six-pack of Heineken beer where one bottle has weirdly been swapped out for a bottle of Heinz ketchup. That’s it. No amazing new product or big, bright promotion. No complicated loyalty program or celebrity partnership. No intriguing flavor profile called “Tomato Hangover Remedy.” Just five beers and a classic...