This is the flip side of the volatility I wrote about the other day. In that note, I talked about how retail demand no longer moves in seasons. It moves in moments. Hours, not months. This is why I have long told clients that a truly successful campaign is nearly impossible to replicate. Not only can you not copy what worked for another brand, chances are that same brand cannot replicate it either. That used to sound like hard-headed cynicism. In 2026, it is plain mechanics. New retail data...