Why’d The Laughing Cow Stop Laughing?


After over a century of levity, The Laughing Cow has changed one of its most recognizable brand assets and refuses to say why. Exactly a month ago, I wrote about The Laughing Cow turning its famous cheese wedge into a themed vehicle. Now it’s pulled something even more intriguing with the cow herself. She done stopped laughin’! On September 22, Bel began rolling out special packages of The Laughing Cow Original across more than 4,700 U.S. stores. Looks like the usual classic red cow with the...