Procrastination has become the silent competitor in modern product markets. I have been catching myself doing this more often lately. I shortlist a product. I am 99% convinced it is the right one. And then I pause. Not that it is too expensive, but because a voice whispers that a better version might show up next month. That hesitation is not usually about the money or an unknown product. It is avoiding future regret. Across mid-priced physical goods, buyers are stalling at the finish line...