One bite-sized decision made Apple’s logo unmistakable. And decades of brand building packed it with meaning. During a branding discussion a few days ago, I recalled a story about the Apple logo that sounded almost too tidy to be true. Turns out, I remembered it correctly. Apple’s original logo, designed in 1976 by co-founder Ronald Wayne, was an elaborate illustration of Isaac Newton sitting beneath an apple tree, surrounded by text. It looked more like the frontispiece of an old book than...