The coolest part of Apple Music’s new identity is how unnecessary the elaborate physical process was. Apple Music has a new visual identity built around an idea called Made by Sound. The obvious way to execute it would have been digitally. Instead, Apple Music, TBWA\Media Arts Lab, Fred again.. and NEST Acoustics spent MONTHS working out how to make sound physically shape the visuals. They broke an original composition into individual notes, played those frequencies through a transducer and...