Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Why Adults Need LEGO Sets Again
Published 1 day ago • 1 min read
It’s not that LEGO “grew up.” Better: it learned how to package therapy, nostalgia, and display status, and sell it in a box. Trot through a toy aisle today and you’ll see strange things indeed. A LEGO bonsai tree. A bouquet of plastic flowers. Maybe a 9,000-piece model of the Titanic. None of these “toys” are designed for kids. They’re all made for big’uns. Seriously, the toy industry calls these buyers “kidults,” and they’ve managed to become one of the fastest-growing segments in toys. I’m...
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