Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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When Your Product is Overcome By Events
Published 1 day ago • 2 min read
Sometimes the smartest strategy is recognizing the battlefield has already changed. In military planning there’s a term called O.B.E., which stands for “Overcome By Events.”* Imagine spending months planning and preparing to defend an airfield, only to discover the enemy has already advanced far beyond it before your forces even arrive. Your strategy may have been magnificent, detailed, and perfectly original. It’s also now irrelevant. The real world changed faster than the plan allowed for....
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