New research suggests mind wandering can actually increase purchase intent when the purchase is still some distance away. Marketers put tons of effort into trying to STOP you and me from zoning out. With shorter videos. Faster cuts, sharper hooks, more movement and greater urgency. The assumption is kinda obvious: if our attention wanders, the marketing failed. A new study shows that’s not quite true. Researchers looked at what happens when people’s minds drift while they’re processing...