How mood and environment silently throttle product desire. A new psychology study finds that when people feel their environment is harsh (unsafe, unstable, resource-scarce) they actually feel the need for fewer products. Especially premium ones. Think of it this way: during a financial downturn, you might skip buying a new Apple Watch, even if you’d craved it a month earlier. The watch didn’t change. Your sense of safety did. That’s the hidden force product makers can miss. Attractive...