Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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When the Wheel IS the Problem
Published about 13 hours ago • 1 min read
Toyota’s Walk Me asks a useful innovation question: what if the limitation you’ve been improving around is the thing that needs replacing? Wheelchairs have been in slow evolution for a super long time. The earliest known depiction of one dates to about 525 AD, and Spain’s King Philip II had a wheeled chair built for him in 1595. The first recognizably modern folding wheelchair arrived in the 1930s. They’ve gotten lighter, faster, more comfortable and way more sophisticated. Yet their defining...
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