Longer daylight hours increase optimism, activity … and willingness to spend. The responses to my garage door email a couple days ago flagged another seasonal shift going on that many brands overlook. The light changes us. More daylight does something real and measurable to your mood and energy. Even before temperatures fully cooperate, this extended evening light increases perceived time, possibility, and momentum. Consumers linger around longer. We squeeze in one more errand, and take the...