Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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When The Floor Price Moves Up
Published 2 days ago • 1 min read
Buyers dislike higher prices, but they do expect them. This month, Dollar Tree stores in the U.S. began adding items in the $10 range. That would have been unthinkable not very long ago. It feels jarring. At the same time, it is also fairly predictable. Sigh. Had to happen, right? Inflation does what it always does. It lifts baselines. The psychological floor price moves up, and buyers recalibrate even while whining about it. That tension affects product makers everywhere, not just in the...
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