Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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When Products Start Talking to the 🧠
Published 1 day ago • 1 min read
Imagine a product that quietly (but verifiably) shifts your mood while you use it. Unilever is deeply exploring neurosignalling. Engineering products to trigger emotional states through subtle sensory cues. A lotion that really calms: by combining soft tactile textures (creamy, smooth glide) with fragrances tied to relaxation (lavender, chamomile) scents can activate brain regions tied to calming states via direct olfactory links to emotion centers. A drink that truly lifts energy: by...
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