When Products Start Talking to the 🧠


Imagine a product that quietly (but verifiably) shifts your mood while you use it. Unilever is deeply exploring neurosignalling. Engineering products to trigger emotional states through subtle sensory cues. A lotion that really calms: by combining soft tactile textures (creamy, smooth glide) with fragrances tied to relaxation (lavender, chamomile) scents can activate brain regions tied to calming states via direct olfactory links to emotion centers. A drink that truly lifts energy: by...