The most polarizing products sometimes become the most profitable. A super-creepy doll.A blanket with sleeves.A pen “for women.” All ridiculous … until you see the sales numbers. None of them were great in a universal sense. But they truly stood out to someone specific. THAT is the trick most founders miss. You don’t need a product everyone on earth agrees is amazing. You DO need one a specific group can’t shut up about. Great doesn’t mean perfect. It means resonant. It means a clear hook, a...