In crowded categories, story is a bigger deal than substance. Mac and cheese hasn’t changed much since I was a kid. Pasta + cheese powder = comfort. Then Goodles shows up. Flavors like Twist My Parm and Shella Good make me smile. The playful packaging is a color explosion that looks more like a lifestyle brand than a quickie lunch. And a feel-good repositioning underneath it all: protein, fiber, nutrients. Still salty, squishy comfort food. But it’s a KD alternative framed as something you...