The right pairing expands the room, sometimes in a really big way. I wrote a while back about how Dr Pepper has, in many places, grown into one of the most popular soft drinks in America. It didn’t pull that one off by being neutral. It did it by being unmistakable (if not a little weird) for a soda. And now, it’s a weird Tic Tac. Tic Tac® Dr Pepper® Mints take that 23-flavor identity and compress it into a pocket format. This is not the strangest collaboration we’ve seen, but it is a notable...