When Buyers Say One Thing … And Spend Another


Uncertainty talks. Behavior decides. Lately, I keep hearing the same refrain, especially from Millennials. Cutting back. Tightening budgets. Buying less. Then I looked at the numbers. Planned holiday spending among Millennials jumped 30 percent year over year, hitting $896, the highest of ANY generation. The talk is cautious. The behavior, not so much. This gap matters. Public sentiment reflects uncertainty: emotional, social, defensive. Real purchasing decisions are quieter and more honest....