What You Can Steal From Heineken’s AI Moves


Big, proprietary AI tools is not what makes this so good. The part YOU can snag is. Heineken has been finding cool, smart ways to use generative AI layers in its factory operations. Not marketing or trend prediction (although no doubt bits of those too), but primarily to answer a very practical question for people on the floor. “How do we do this around here?” Their CoBrain system (love the name) pulls from thousands of internal standards, past fixes, and operating practices … and lets...