Get unstuck — and leap forward every day with fresh, action-oriented insights in a minute or two! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it punchy, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
What the McBoycott Means for Your Product
We’re in a new reality where purchasing decisions are political statements A client texted me yesterday: “Did you see the McDonald’s boycott news? Should we be worried about this kind of thing?” The short answer: Yup. Not because a grassroots boycott will necessarily tank YOUR revenue — some don’t. But because they tell us something new about how people make purchasing decisions in 2025. Your customers are NOT only interested in what your product does for them. They’re checking into (or out...
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