Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
Share
What If Packaging Helped You Finish the Product?
Published 4 days ago • 2 min read
Food waste is partly a behavioral issue and partly an informational one. Here’s a thought. Walk through most kitchens and you’ll find the same kinda thing. Half-used electrolyte powder; a specialty sauce opened with enthusiasm last year, and then forgotten. Wellness snacks purchased aspirationally and consumed … um, sporadically. Those expiry dates sneak up on you. We talk about sustainability constantly, and yet most CPG packaging still optimizes for shelf life, more than human...
Subscribe to keep reading
This post is free to read but only available to subscribers.