What If Packaging Helped You Finish the Product?


Food waste is partly a behavioral issue and partly an informational one. Here’s a thought. Walk through most kitchens and you’ll find the same kinda thing. Half-used electrolyte powder; a specialty sauce opened with enthusiasm last year, and then forgotten. Wellness snacks purchased aspirationally and consumed … um, sporadically. Those expiry dates sneak up on you. We talk about sustainability constantly, and yet most CPG packaging still optimizes for shelf life, more than human...