What if Instagram Redid Its Logo… and Nobody Cared?


The most revealing response to a rebrand isn’t outrage. It’s indifference. There was a time when Instagram changing its logo was front-page marketing news. People went on about it for weeks. Designers dissected every pixel. Users declared the app ruined before quickly forgetting what the old logo even looked like. But this time around… barely a ripple. Instagram has introduced its first wordmark redesign in a decade. The app icon remains the same, but the lettering has been subtly modernized....