Bentley is designing its new EV around something product teams tend to underuse: the senses beyond sight. Most brands obsess over what they LOOK like. You know, logo, colours, typography and industrial design. The usual, obvious stuff. Bentley is asking a broader question: what should a Bentley SOUND like, touch like and even put you in the mood to do? For its new electric Torcal, Bentley has worked with Sensory Experiences, a research and design lab founded by Russell Jones, to orchestrate...