Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Turn Stores Into Your R&D Labs
Published 3 days ago • 1 min read
More retailers are discovering that the best product feedback happens before the sale, not after. Heading into 2026, retail-hardware trends, physical stores have been shifting from “places to buy” to places to co-create. Some U.S. chains now run “try and tweak” zones where shoppers test prototypes, customize hardware in real time, and give direct input to the brand. It’s retail as a live, buyer-centric R&D environment. And it works because customers love feeling like insiders. When someone...
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