Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
Turn Insults Into Ad Fuel
The science is clear: when your brand gets hit with an unfair insult, using it can make you look more confident … and boost your results. A June 2025 study from researchers at UW-Milwaukee, Hong Kong, and Duke found that brands who reuse irrelevant or unfair insults in their ads can lift click-through rates by as much as 27%. Wild, right? But why? Because confidence is magnetic.Denying an insult looks defensive (and guilty).Ignoring it looks passive (and also guilty). OWNING it looks bold....
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