Mattel announced something that sounds like sci-fi but is happening right now. The toy giant behind Barbie, Hot Wheels, and Fisher-Price is partnering with OpenAI to use artificial intelligence for designing new toys and “reimagining new forms of play.” They’re not talking about adding voice features or app connectivity here. Mattel is using ChatGPT Enterprise to reshape its entire product development process — from initial ideation to consumer engagement strategies. Josh Silverman, Mattel’s...