Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Think Lego, Not Landfill
Published 2 days ago • 1 min read
Customers are favoring brands whose parts are easy to upgrade and replace. An EE Times report highlights an intriguing shift in consumer electronics: brands that design for repairability and modular upgrades are seeing stronger loyalty and longer product lifespans. Intriguing because it’s the opposite of the old playbook. Stuff like glued-in batteries, proprietary screws, sealed housings, and software that mysteriously drains performance over time. That approach creates churn, not trust, for...
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