Misusing vision as an excuse to skip validation is how Steve Jobs wannabes burn cash. “People don’t know what they want until you show it to them.” Followed by: “It’s not the customer’s job to know what they want.” Steve Jobs wannabes love, love LOVE this damned quote. It feels like permission to press ahead with unvalidated ideas and assume the market will inevitably see what they see. There are two major flaws in that logic. First, Jobs was a unicorn visionary. (Yet even he shipped products...