Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Trademark Trap No One Warns You About
Published 3 days ago • 1 min read
If you manufacture in China but don’t sell there, you may think you’re safe. You’re not. A surprising number of product makers assume their trademark protects them globally. But it doesn’t. One of my clients learned this the hard way years ago. They switched manufacturers after serious recurring quality problems. The old manufacturer, unhappy about being fired, went out the same week and registered my client’s unclaimed trademarks in China. It was a strategic play. When the next production...
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