Get unstuck — and leap forward every day with fascinating, fun, action-oriented insights! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it focused, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Tension-Release Principle
Published 3 days ago • 2 min read
When I was a kid, my favorite April Fools prank was elegantly simple: wrapping electrician’s tape around the black plastic sprayer at our kitchen faucet. The beauty was in its invisibility. I’d sit patiently waiting for a family member to come along and turn on the tap, only to get soaked by the diverted water stream. LOLs for me. Their shock was my delight. It worked for years because it was the first joke of the day and caught them completely off guard. The perfect tension-release sequence....
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