Get unstuck — and leap forward every day with fresh, action-oriented insights in a minute or two! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it punchy, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Suitcase Test (Most Products Fail It)
Published 7 days ago • 2 min read
Every time our family travels, I watch my wife perform “the ritual.” She spreads every piece of clothing across our bedroom floor like a tactical operation. Socks paired with underwear, shirts matched to jackets, contingency outfits for weather changes we might possibly encounter. Then comes the pharmacy phase: tiny ziplock bags filled with medication for every conceivable ailment, all labelled and organized into one master bag that could stock a small urgent care clinic. The rolling...
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