Some distribution channels are designed to sell. Others, to SPREAD. I’m working with a client on a fun vending machine product. I won’t share details quite yet, but it has helped me think differently about what distribution is actually for. Then I came across what Liliosa is doing. A lingerie brand built on TikTok traction started selling through vending machines and pop-ups tied to cultural moments like International Women’s Day. On the surface, it mostly looks like omnichannel. Online meets...