Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Real “Permission” Is Social Whitelisting
Published 3 days ago • 1 min read
Mass adoption happens when enough people feel safe following the signal. I realized something when discussing my recent missive about wired earbuds coming back. I say “permission” a lot, but it’s not really the right word. This isn’t permission from your Dad (which you might adhere to selectively). Consumers aren’t waiting on literal approval from authority figures like teachers or lawmakers, except when it comes to regulated products. What they’re looking for in this context is social...
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