On the last day of ’25, it is worth asking one question most founders avoid. Today represents the hinge between what your customers have tolerated and what they will no longer accept. Every buyer enters the new year with a quiet list in his or her head. Not of what they want or need, but of what they would replace first if a better option appeared. And THAT list is the truest map of market opportunity you’ll ever get … yet it rarely matches the categories founders expect. The products that...